CCR: Music Video

-

 

  1. How does your product use or challenge conventions AND how does it represent social groups or issues? During the research blog I learned and realized  many conventions that were followed throughout several music videos. These are tactics, skills, etc that are incorporated into music videos. Rather if it’s small details like their hair, shoes or a big detail like the thing they are doing. When discussing the vision we had for the music video we decided to stray away from how Destiny Child’s did it. They sat down at a meeting table with multiple other women to show women being in charge. We wanted to show more than the idea of women being independent so we did what they were showing in the television screens behind them. We showed women doing task that made them independent, like the clips from Charlies Angles.The music video challenged us to show women being independent in ways that the Charlies angles clips didn’t. We wanted to show independent women but to be creative and not make identical videos.  When it came to the clothing it was easy, or so that’s what we thought. In music videos when it’s a group of people the clothing usually matches. If they don’t have on exactly matching clothes. Their colors usually coordinate. As four females we could not come to an agreement on the colors. We ended up deciding since we were shooting at a mall anyways. Once we got there yes it took us a couple minutes to find a color we all agreed on available in all our sizes. We decided to choose one color in different styles. A detail that only a keen eye would catch is that our masks were all black.

  2. How does your product engage with audiences AND how would it be distributed as a real media text? Women have been fighting for themselves by themselves for a while. When planning and shooting this video we made sure to embrace this. I feel as if the music video was engaging while it could also be seen as educational. The audience had the option of four different stories to view. At the beginning it was showed that all four girls knew each other. The audience than got the chance fo follow them throughout each of their stories lines on why they’re independent.  The music video is exactly where it belongs on YouTube. Thats were people post music videos. On YouTube millions of people have access to it so the message can get across to more people. For example if someone is leading a female empowerment class they can show the video. It could be a source of encouragement for young girls. If it becomes a hit they may even play it on television on people’s music choice.

  3. How did your production skills develop throughout this project?  Something I realized was that in my previous videos, I was the cameraman recording and telling people where and how I wanted them. I usually made sure the lighting was okay, the sound and angles were all okay. However in this group I was more of the director. I still put my input in the angles of which I believe scenes should be recorded. Unlike the other videos I acted in this one. Since I was working as a group I didn’t have the pressure of recording everyone's scenes on my own. During the planning of how each scene would go down I threw in different camera movements that I haven’t done before like the pan seen during the dancers . We also included a reverse tilt in the beginning when everyone was in front of the mirror.

  4. How did you integrate technologies – software, hardware and online – in this project?  Nobody in the group had a professional camera we could use. Instead of using our money to buy we decided to just use our phones. Since I have the most up to date iPhone, meaning a better camera, compared to my teammates, we ended up using my phone to shoot the music video. However, there was a take where I couldn’t make it so they had to improvise and use someone else’s phone. Editing and piecing all the parts together didn’t just magically happen.  I used the iMovie app to edit. There I learned how to split different parts of a take and change the speed . This is how I timed the beginning, when we had on the red dresses. I also screen recorded on YouTube the song. I used that screen recording to add it as the background sound and muted all the other sounds in the video.



Comments

Post a Comment

Popular posts from this blog

Genre research: All the Bright Places

-
Image
  Welcome back to our next and final genre research movie. The movie we chose was All the Bright Places.     The first thing we noticed about the opening sequence was the location since they were on a bridge.     The viewers can automatically assume that the bridge has some meaning to one of the main characters since she was standing on it. We want our location to have importance to the opening scene. We want people to be able to guess that the location holds an importance but not exactly what’s going to happen just by seeing the location. Viewers don’t learn the true meaning of the location in the opening sequence however they do learn the meaning of it by the first 10 minutes. Since we’ll only be filming the opening scene we will show the true meaning at the end. The opening scene only was at one location. It did go by fast but however our video will need more time to make sure the point goes through properly. The Mise-en-Scene matched perfectly. The male main...
Read more

Research blog: Commercial

-
Image
 Hey guys, I'm back with another blog. When I found out I had to do a commercial million of ideas came to mind. I than shortened the list to sport drinks, however, choosing which kind of sport drink was a no brainer. What better brand to do than Gatorade. Before starting my Gatorade commercial, I did some research on what other producer have done in sports drink commercials. Majority of the commercials the actors are partaking in physical activity.  The Mise-en-Scène in each commercial are very similar, the costumes consist of tennis shoes, leggings, tights, shorts, a sports bra, loose t-shirt, bathing suit or a sports teams uniform. The settings are sometime, inside of the gym, or outside on the court or field. Props are usually simple things like a ball, football, basketball etc. , a towel and the drink.  Based on the setting of the commercial, the lighting changes. The drink usually look real cold and icy. While the actor looks hot and sweaty. Some other conventio...
Read more

Genre research: Black Panther

-
Image
  Welcome back to my blog. These next few blogs will be about movies my group and I chos e to research and use to build our opening scene on.   The first  movie we chose was Black Panther. The first thing that the audience  hears is a child and their parent voice.  The story turned out to be the  background  story  of where the dad is from Wakanda. Which  leads the movie to a sandbox  type  of thing that  demonstrated  and drawn out everything the dad was saying as he was saying it.  Once the story was done being told, the year and place of the Movie was displayed on the scree n, 1992  California.  During this  the audience can clearly see the relationship between the characters. Since when the king walked in the two people who were  previously in the room bowed down to him and had to hide their weapons.  The Mise-en- Scene  also made sense. The  two men  living in California wo...
Read more