Research blog: Commercial

 Hey guys, I'm back with another blog. When I found out I had to do a commercial million of ideas came to mind. I than shortened the list to sport drinks, however, choosing which kind of sport drink was a no brainer. What better brand to do than Gatorade. Before starting my Gatorade commercial, I did some research on what other producer have done in sports drink commercials. Majority of the commercials the actors are partaking in physical activity.  The Mise-en-Scène in each commercial are very similar, the costumes consist of tennis shoes, leggings, tights, shorts, a sports bra, loose t-shirt, bathing suit or a sports teams uniform. The settings are sometime, inside of the gym, or outside on the court or field. Props are usually simple things like a ball, football, basketball etc. , a towel and the drink.  Based on the setting of the commercial, the lighting changes. The drink usually look real cold and icy. While the actor looks hot and sweaty. Some other conventions I noticed throughout my research is that most commercials include the point of view of different sports. Throughout the commercial they show different perspectives. Some show the family life, some show the view of the crowd etc. Most commercials either have a motivational sound playing in the background or an upbeat sound playing in the background. The commercials also sometimes use different camera angles, shots and movements to bring attention to certain aspects.  Some examples include a pan, tilt, zoom, reverse zoom, track, framing, jump cut and many more. All of these bring more attention to the actors and product Overall, I've realized how much work goes into a commercial and I'm ready to make one. 

Au Revoir, Sarah T.






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