CCR: Music Video

How does your product use or challenge conventions AND how does it represent social groups or issues? During the research blog I learned and realized many conventions that were followed throughout several music videos. These are tactics, skills, etc that are incorporated into music videos. Rather if it’s small details like their hair, shoes or a big detail like the thing they are doing. When discussing the vision we had for the music video we decided to stray away from how Destiny Child’s did it. They sat down at a meeting table with multiple other women to show women being in charge. We wanted to show more than the idea of women being independent so we did what they were showing in the television screens behind them. We showed women doing task that made them independent, like the clips from Charlies Angles.The music video challenged us to show women being independent in ways that the Charlies angles clips didn’t. We wanted to show independent women but to be creative and n...