Research Blog: Music video conventions

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 Hey guys, back to square one of every project. Researching and noting the conventions of the general product. Since I’ll be working on a music video to a destiny child song, I've watched and taken notes about their videos. I also expanded my research to TLC videos. They’re another female group who are known for their incredible talent.  

Destiny’s Child rose to become one of the most popular female groups in the 90’s. They were formed in Houston, Texas in 1990. Beyonce and Lativia were just 9 years old, Kelly Rowland joined in 1992 and Letoya joined in 1993. Destiny’s Child were finally offered a recording contract by Columbia. They opened for artists like SWV, Dru Hill, and Immature.  

The genre of Independent Women is R&B. R&B combines elements of rhythm and blues, pop, soul, funk, and hip hop. It isn’t the typical slow type but leans more towards the fast type. The setting in these videos vary. Fast R&B songs by females involve bright colors, but unlike the males their videos are not necessarily about being in the club. Most of their videos are done behind a green screen like Rihanna's Rude Boy video with special effects added. Props also vary in use for this genre. For example, in our chosen song tons of props such as a conference table, chairs, notebook and pens, are used to demonstrate them learning from footage of Charlie’s Angels and later trying the challenges in several steps. Costumes in fast paced R&B songs are eye-catching. 

A part of Destiny’s Child charm is their matching outfits. They might not have been the exact same, but they always incorporated the same colors and essentially the same idea throughout. Beyonce’s mother at first started dressing her and her groupmates alike because she was a fashion designer. Since then, they loved wearing bright colors and tight clothes to show off and compliment their bodies. They also set trends with their hairstyles and hair colors. Beyonce usually rocked a nice blonde shade. Kelly usually rocked some red hair. Michelle usually rocked long, black hair.  




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